November 27th, 2006 by 
brett
The cost of competitive pay-per-click keywords (PPC) has risen through the roof. New online advertisers with no clue about prudent pay-per-click bidding strategies are entering the marketplace every hour, and Google is banking more bucks than the Sultan of Burunei off it. In response, seasoned advertisers are trying all kinds of desperate measures to find cheap clicks.
Mortgage leads is one of the spammiest sectors in the online jungle. If you enter your personal info into this landing page , within the hour your phone will start to ring off the hook with high-pressure sales calls. Because one loan can make hundreds of thousands in interest for a lender, the leads sell for a nice price. So do the ads that generate them. “Mortgage loan” goes for around $10.97 – $15.93 per click, according to Google’s Traffic Estimator tool. Mere mortal mortgage marketers must look to cheaper pastures, so they now target irrelevant keywords like “Native American tribes” :
(Do they do wigwam, igloo, and tee pee refinancing?)
Another hot sector is ringtones – the beloved technology that spontaneously injects the chords to “We Will Rock You” into classrooms, offices, and worship services across the nation. This smooth landing page signs you up for them fast. But to see the fine print detailing the monthly fees, you’ll have to scroll way down.
Smart marketers like Shoemoney have made BIG money swinging ringtones via pay-per-click campagins involving millions of keywords. It’s gotten so competitive now, that they’re having to look past the cheaper pastures and right into the barn - by serving ads on “equestrian” related searches:
…just in case your thoroughbred needs a “Camptown Races” ringtone on his new iPhone .
September 13th, 2007 at 4:52 pm
Hi,
I know first hand the costs of advertising on Adwords for the keyword “mortgage loan”. I don’t think the price is always that high per click, but goes variable depending on seasons. I can not afford to ppc my mortgage and loans site anymore on Adwords. It is insanely expensive and Click Fraud has made it even worse. I think Google makes alot of its money from click fraud and unfairly through its Relevancy concept provides a platform for Advertisers that are bigger already and richer too. For a small site owner, getting a proper click through Adwords is a pain and costs way too much!
October 15th, 2007 at 11:09 am
Are prices prohibitive? Yes and no. Adwords has indeed become more competitive. However, if you are providing the service yourself, and target the right people, then going for mortgage loan keywords should not be a problem.
The act of targeting other markets for unrelated products has been around for a long time, look at eBay.
Computer Ram with Britney Spears in the title! lol what has Britney Spears and Ram got in common? lol.
January 11th, 2008 at 10:03 am
You are right spammy advertising has gone through the roof. If I didn’t know the mortgage business more I would have probably filled out a few of the spammy mortgage adds through the years. It would be nice if everyone could recognize the spam but unfortunately many are in desperate needs right now and the lure of what is offered is to great. Good luck to the consumers.
Thanks for the Article!
January 28th, 2008 at 4:58 pm
“Mere mortal mortgage marketers must look to cheaper pastures, so they now target irrelevant keywords like “Native American tribes”.”
One thing that mortgage marketers should think about offering to their potential clients is a way to quickly payoff their current mortgage years sooner than they thought possible without refinancing and without changing their current monthly payments.
Do you think that your potential clients would be interested?
Today’s Real Estate market means that folks can no longer count on appreciation to build home equity. Those who realize that they need to pay down their current mortgage debt are looking for alternate ways to aggressively (yet safely) build equity.
And they’ve discovered a perfect online system to do that; they can focus on their wealth accumulation goals while accelerating their equity simply by using a Home Equity Line of Credit to ‘power’ the Money Merge Account™ financial solutions program.
A typical 30 year loan (of whatever type) can be paid down in 1/3 to 1/2 the time — it’s a great way to save huge amounts of income by eliminating a mortgage amortization front-end interest load. (On a million-plus dollar home, I’ve personally seen where the Money Merge Account™ program will save the homeowner $750,000 in interest charges!)
And the best thing – homeowners don’t have to refinance their existing mortgage or, in most cases, make any adjustments to their lifestyle.
It is unfortunate that most of us were never taught to follow three essential principles: (1) Avoid paying interest, whenever possible, (2) Use other people’s money, whenever possible and (3) Find and use a financial system that will guide you, especially if you have the tendency to go off-track. The Money Merge Account™ software and the program’s counselors use these principles to keep each homeowner focused on their wealth accumulation goals.
I’d be happy to provide further details…
July 27th, 2008 at 1:59 am
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November 22nd, 2008 at 7:03 am
Remember Crazy Frog? “You love it or you hate it!”